InformationWeek.com recently published an article on Keas, a startup company that syncs its subscribers’ electronic medical records with personalized healthcare advice. Through this service, patients are able to better understand their health data, set personal health goals and then make more informed decisions about their care. In the future, Keas even hopes for specialized applications for everything from exercise guidance to fertility monitoring. Will social media and online applications really play this big of a role in the future of health care? Dr. Clay Marsh, director of the OSU Center for Personalized Health Care, offers his comments on the new service below:
Clay Marsh, MD
The area of personalized health care is a disruptive innovation that will open up new commercial opportunities. Empowering the individual is a key element of personalized health care and this consumer-empowered medicine requires information technology, including internet-based information and social media-enabled resources, to put the right information in the right person’s hands at the right time. Integrated businesses like Keas meet an emerging need and opportunity by linking personal health records with the decision support tools to provide the information individuals need to make informed decisions about their health.
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